Analysis of my project.
My Client's website, Lee Kum Kee
http://www.lkk.com/
Project Definition
Executive summary
This project is about to redesign client’s website, Lee Kum Kee. In this website, there are a lot of content and information and quite hard to focus. Users have to take some time to view all the content. The company's distribution network spans over 60 countries in 5 continents. So there is another different kind of country’s website. This project has to remain the brand image of traditional Chinese and can have more users engage with this website.
Current Site’s Analysis Goals
The website should focus on the main information especially their products. The layout can be more interesting so that users can easy to read and do not feel boring. Some of the information is using images and it will be little bit inconsistency. The typography in this website also has to enhance because did not adjust the kerning and tracking probably. The navigation bar can have rollover effect so that looks interesting. It also provides extra information such as flash about soy sauce production virtual tour, download e-card, calendar, games.
Client’s Analysis
Mr. Lee Kum Sheung, was first founded Lee Kum Kee in 188. They have grown from a small family company into an international corporation. Lee Kum Kee has over 100 years of history and tireless efforts in developing the best sauces for different people around the world. Lee Kum Kee has provide many products, including oyster sauces, soy sauces, chili sauces, convenience sauces and exotic gourmet sauces, have been widely used in the catering sector, as well as by families of all races who share a passion for Chinese food. They have manufactured over 200 different kinds of sauces and condiments, many of which are market leaders over the world. They mission is to promote Chinese cuisine worldwide" and "Where there are Chinese people, there are Lee Kum Kee products". They vision is to see that our products reach every family around the world, building a culinary cultural bridge between East and West. The unique selling point is the leader of authentic Chinese sauces with over 100 years of history in developing the best sauces especially the oyster sauce. The cultural value of Lee Kum Kee is traditional Chinese.
Short & Long term Site Goals
Lee Kum Kee has increase the business value by provide food services and recipes. Customers can choose to join them to know more their products and recipes.
Target Audience
Target audience is who likes to cook especially chef and housewife. There are many kinds of recipes so that customers can engage with this site.
Competitors Website.
Zhenji
http://www.zhenji.com.cn/en/index.asp
- Nice flash banner.
- Can select Chinese version.
- Can be more interesting navigation bar, can have some nice rollover effect.
- Top and bottom have navigation bar.
- A part that focus the product so that easily to check.
- Content design can be enhance to be more interesting.
- Main color is red.
- Overall quite tidy because of grid system.
- Always have search bar.
- Not much images.
Wanjashan
http://www.wanjashan.com/include/homeE.htm
- Can select Chinese version.
- Brown color background to give the feel of organic soy sauce.
- Simple and tidy arrangement in content.
- Can be more interesting in layout design.
- Not much rollover effects, users hard to know the where they are.
- The product picture quite small size.
Kikkoman
http://www.kikkoman.com/index.shtml
- Simple and clean in layout design.
- Can enhance design to increase the tasty of food.
- White background.
- Not much information.
- Some pop up pages likes cookbook.
Haday
http://www.haitian-food.com/english/index.asp
- Too many colors in navigation bar.
- The icon of button quite nice in the left side.
- Can select Chinese version.
- Yellow and golden color mood.
- Use i-frame in the design.
- Use java-script to introduce products.
Beautiful Commercial Website
Levi's
http://www.levi.com.my/
- Nice photo because of the angle to attract people view website.
- White color background to show clean and tidy.
- Can be more interesting in content layout.
Lichido
://www.lichido.com/main.htm
- Nice flash with the images.
- Nice rollover effect navigation bar.
- Black color background and red as the main color.
- Have background music to enhance the mood.
Natures Organics
http://www.naturesorganics.com.au/natures_organics_bathandshower.htm
- Nice images combine with the white background to give nature feel.
- Nice rollover effect navigation bar.
- Have plays a lot of typography.
- Clean and tidy in content arrangement.
- Always have back to top button.
Tiffany and CO.
http://www.tiffany.com/International.aspx
- Have a lot countries version website.
- White color background to show clean and high-class.
- Text can be bigger easy to see.
- Navigation bar from top until down.
- More focus on showing images of product.
- Have a box of product’s details when rollover image.
HTML Code Library
http://www.w3schools.com/
http://www.psacake.com/web/
http://www.quackit.com/html/codes/
http://www.dynamicdrive.com/
Design Tutorials
http://www.design-tutorials.net/
http://www.webdesignerwall.com/category/tutorials/
http://www.adesdesign.net/php/tutorials.php
http://www.tutorialguide.net/design/
Finally I have done this website, http://lys.freehostia.com/
